Last updated on September 25th, 2023 at 12:23 pm

Common Phrases in Real Estate

  •  Common real estate call to action phrases include “Call Now”, “Schedule a Tour”, “Learn More”, and “Contact Us”.
  • The most popular call to action phrase used by realtors is “Contact Us Today” (41%).
  • A good call to action phrase should be specific, relevant, and actionable.

Are you struggling to convert website visitors into leads and customers? It’s time to optimize your real estate call to action phrases!

A call to action (CTA) is a powerful tool that can make or break your conversion rates. 

This can lead to more house listings and more dollars in your pocket.

Let’s explore what a call to action is and how it works, along with best practices for creating effective phrases.

We’ll provide you with examples tailored for different platforms, including social media, newsletters, Instagram, and more.

Plus, we’ll share the secret power words that will compel your audience to take action. 

Don’t miss out on this opportunity to supercharge your real estate marketing strategy, list and sell more houses with irresistible CTAs!

What is a call to action

A call to action is a powerful statement or phrase that motivates people to take a desired action. In real estate, examples include “Call now for a free consultation” or “Click here to schedule a showing.”

 “Schedule a Tour” is the third most popular call to action phrase used by real estate agents (14%).

Effective phrases are clear, concise, and compelling, aiming to generate leads or conversions by prompting immediate action.

77% of real estate agents believe that call to action phrases are important for generating leads.

What is the purpose of using call to action phrases in real estate

  • The purpose of using call to action phrases in real estate is to encourage potential buyers or clients to take immediate action.
  • These phrases are designed to create a sense of urgency and motivate individuals to engage with the real estate agent or contact them for more information.
  • By using call to action phrases such as “Call now to schedule a showing” or “Don’t miss out on this incredible opportunity”, real estate agents can effectively prompt individuals to take the desired action, whether it’s booking a viewing, submitting an offer, or signing up for a newsletter.
  • These phrases help generate leads, drive conversions, and ultimately increase sales in the competitive real estate market.

How does a call to action work

Remember, a CTA is a powerful statement that encourages someone to take a specific action.

In this case in real estate it is a home buyer for home seller.

Placed at the end of marketing content, they aim to motivate viewers to further engage with the brand or complete something.

Effective phrases use strong and actionable language, like “Buy Now” or “Sign Up Today,” to drive conversions.

Consider what people care most about

Crafting effective call to action phrases in the real estate industry requires careful consideration of your target audience and their interests. 

By understanding what matters most to them, or what reasons they need to act now, you can create compelling calls to action that drive action.

Whether it’s signing up for a newsletter, or exploring your listings, filling out a form, the key is to use action-oriented language and provide clear instructions.

If you have a form on websites or social media, be sure and include a place for their name and phone number. 

Websites are your advertisement to any potential customer. 

Create a sense of urgency

To create a sense of urgency in your real estate call to action phrases, use powerful language and action verbs.

Catch your target audience’s attention with phrases like “Limited time offer,” “Act now,” or “Don’t miss out.” 

Whether you’re targeting homebuyers, potential sellers, or real estate agents, a strong call to action can prompt immediate action. 

Encourage a reader to engage with your real estate business by offering incentives like free CMA’s or downloadable templates or free real estate guides. 

Don’t forget to incorporate urgency-inducing phrases into your social media marketing efforts, such as “Download now” or “Claim your free trial.”

Effective phrases can dramatically increase your conversion rate and drive more leads and sales to your real estate website. 

Make them feel like they are missing out

In real estate, a good (CTA) is all about creating a sense of urgency and making potential clients feel like they’re missing out on valuable opportunities.

Don’t let them hesitate, act now before it’s too late! 

Whether it’s an incredible opportunity to increase their home value, a limited-time offer, or the chance to schedule a showing, make them feel like they can’t afford to miss out.

Maybe you offer reduced fees!

Don’t wait for the perfect moment, take the next step and contact a real estate agent today. 

Get started on your real estate journey by clicking that action button or filling out the form with your contact information.

Don’t miss out on this chance to find your dream home or sell your property quickly. 

Act fast, because time is running out!

Use action verbs

A call to action is a powerful marketing technique that prompts your target audience to take a specific action, such as contacting a realtor or making a purchase. 

Action verbs play a role in creating effective phrases.

Words like “call,” “schedule,” and “contact” create a sense of urgency and motivate potential clients to take immediate action.

Another good one in real estate is “find out what your home is worth for free“.  If your an investor you might say something more specific like cash for houses in Fort Worth today!

Whether it’s on your real estate website, social media posts, or email marketing campaigns, using verbs in your can attract attention and drive engagement.

Encourage your website visitors to “request their home valuation” or “sell your house fast in Dallas.” 

The best words are simple, but attract attention.

The best calls to action are those that immediately grab the attention of your audience and help them reach a goal.

An action phrase should be specific, relevant, and actionable.

By keeping your phrase simple and concise, you can ensure that your message is clear and easy to understand.

Whether it’s a “Get in touch today” or a “Call now” for more information,” a good call to action should be straightforward and compelling.

Other words like work well in other industries include “final sale” or “this week only”.

Don’t overcomplicate it with unnecessary details or jargon. Instead, focus on creating a strong and persuasive message that will attract attention and drive conversions.

 “Get in Touch” is the fifth most popular call to action phrase used by real estate agents (8%).

Make each phrases unique and specific to that page and product.

Creating unique and specific phrases for each page and product is paramount in the real estate industry.

A well-crafted phrase can significantly impact your conversion rate and attract potential buyers, helping you generate leads and boost sales.

Be sure and make them unique. , you can use phrases like “order now” or “Browse our listings now and find your dream home.”

Experiment with different CTAs to discover what resonates best with your target audience and optimize your real estate marketing efforts.

More examples of call to action phrases

Include powerful call-to-action phrases in your real estate marketing strategy to boost conversions and captivate potential clients.

Whether you’re updating your blog, posting on social media, or sending out emails, these effective examples will inspire action. 

From inviting prospects to “Call today!” to enticing them to “Start your home search with us now,” these CTAs are designed to grab attention.

Other words like “don’t wait” or “don’t hesitate” can resonate with an audience. 

Provide added value by offering a free market analysis. 

Don’t let potential clients slip away.

By experimenting with different CTAs, you can optimize your marketing and increase your conversion rate.

What is a CMA

A Comparative Market Analysis (CMA) is a report prepared by real estate professionals to estimate the value of a property.

It involves analyzing recent sales of similar properties in the area to determine a fair market price.

A CMA takes into account factors such as location, size, condition, and amenities to provide an accurate assessment of a property’s value. Real estate agents often provide CMAs to assist sellers in setting an appropriate listing price or buyers in making informed offers.

Now you can offer sellers a “free CMA” and use this as another call to action. This can help you generate leads and sell more houses for clients. 

Social media (short & sweet).

Engage with us on social media and join our online community for the latest real estate updates, inspiration, and insider tips.

Follow us on Facebook, Instagram, and YouTube to stay connected and receive daily posts on stunning homes, valuable market trends, and helpful advice for homebuyers.

TikTok is also a huge player and can help enhance your real estate business. 

Tag a friend who needs a new place to live and help them find their dream home in just a few clicks.

DM us to “Request a Quote” and discover the potential of your future home. Click the link in our bio to access exclusive property listings and unlock a world of possibilities.

Double tap if you love this stunning home and want to see more like it in your feed. Connect with us on social media and become part of our vibrant real estate community.

Request a Quote” is the sixth most popular call to action phrase used by real estate agents (6%).

Action words for newsletter sign-ups

When it comes to encouraging newsletter sign-ups in the real estate industry, there are several effective call-to-action phrases you can use.

By signing up for our newsletter, you can stay updated on the latest real estate trends, listings, and insider tips and tricks for buying or selling your home. 

Don’t miss out on exclusive real estate news, offers, and valuable insights delivered straight to your inbox – join our newsletter today!

Be the first to know about new properties hitting the market and stay informed about local real estate market updates. 

Sign up now to stay connected with the best of the real estate industry!

Powerful ideas for Instagram

Engage your target audience on Instagram and enhance your real estate marketing efforts with effective calls to action.

Make use of CTAs like encouraging followers to double tap if they’re impressed by a property, swipe left for more stunning properties, or tag friends who might be interested.

Drive specific actions by directing them to click the link in your bio to schedule a tour or send a direct message for more property details. 

These Instagram CTAs help boost engagement, reach, and conversions among your followers.

Share this

When it comes to sharing real estate information with your audience, there are several effective call-to-action phrases you can use. Encourage them to take the next step by offering enticing options. 

For example, “Call now to schedule a showing!” or “Don’t miss out on this amazing opportunity – click here to view the listing!”

Make it easy for potential clients to stay updated by inviting them to sign up for your email newsletter. Y

ou can also direct them to your website to browse current listings and find their dream home.

Enhance your social media presence by encouraging followers to engage with your posts, whether it’s by double-tapping if they love a property, tagging a friend who would be interested, or clicking the link in your bio to schedule a tour.

Utilize these real estate call-to-action phrases to create a sense of urgency and make your audience feel like they might miss out on great opportunities.

Best practices

To ensure effective call to action phrases in the real estate industry, follow these best practices.

  • Use clear and concise language in your CTAs to grab the attention of your target audience. 
  • By creating a well-crafted sense of urgency, you can motivate potential clients to take immediate action.

  • Incorporate action verbs that prompt engagement and convey the value of your offerings. Make sure to visually highlight your CTAs on your real estate website or marketing materials.

  • Offer incentives or rewards to tempt potential clients and generate a higher conversion rate.

  • Don’t forget to test different CTAs to identify the most effective ones for your real estate business.

What are some common mistakes to avoid when to action phrases in real estate

  • First and foremost, be sure not to use generic or vague phrases that lack clarity. Your phrase should clearly state what you want your audience to do, such as “Request a free …” or “Browse our exclusive listings.”
  • Another mistake to avoid is using too many call-to-action phrases on a single page or within a single piece of content.

    This can overwhelm your audience and dilute the effectiveness of what you are trying to accomplish. Instead, focus on one primary call to action per page or piece of content to keep your message clear and concise.

  • Avoid using overly salesy or pushy language in your call-to-action phrases. Instead, focus on providing value and highlighting the benefits that your audience will receive by taking action. For example, instead of saying “Buy now!” you could say “Discover your dream home today.”

Final Thoughts

A well-crafted call to action can make all the difference in converting visitors into leads and customers. 

By understanding what your target audience cares about, creating a sense of urgency, using action verbs, and making each sentence unique and specific, you can increase your chances of success.

Remember to keep them simple yet attention-grabbing, and don’t be afraid to experiment with different phrases to see what resonates best with your audience.