Last updated on April 22nd, 2024 at 06:09 am

Common Phrases in Real Estate

  • Common real estate call to action phrases include “Call Now”, “Schedule a Tour”, “Learn More”, and “Contact Us”.
  • The most popular call to action phrase used by realtors is “Contact Us Today” (41%).
  • Using the phrase "Schedule a showing now" increases the likelihood of a potential buyer contacting an agent by 42%.
  • A good call to action phrase should be specific, relevant, and actionable.

Why Real Estate Call to Action Phrases Matter: Real estate call to action phrases play a role in driving conversions and maximizing the potential of your marketing efforts.

These phrases are carefully crafted messages that prompt your audience to take a specific action, such as signing up for a free trial, requesting more information, or contacting you directly.

By using compelling and effective call to action (CTA) phrases, you can capture the attention of potential clients, generate leads, and ultimately grow your real estate business.

Building a Sense of Urgency: When potential buyers or sellers visit your website, they need a reason to take immediate action.

By using language that conveys urgency, such as “Limited time offer,” “Act now,” or “Don’t miss out,” you can motivate your visitors to take the desired action quickly.

This can significantly increase your click-through rate and conversions.

Using Action Verbs: Action verbs such as “Discover,” “Explore,” “Find,” “Get,” or “Start” convey a strong message that encourages potential clients to take the next step.

For example, a real estate website might use a call to action phrase like “Find your perfect home today” or “Get a free home value estimate.”

Crafting Persuasive and Convincing Calls to Action: Use language that highlights the benefits or value the potential client can gain by taking the desired action.

For example, “Unlock the secrets to successful real estate investing” or “Receive exclusive updates and insider tips” are phrases that entice visitors to provide their email address or join your email list.

Supercharge your real estate marketing strategy, list and sell more houses with irresistible CTAs!

What is a call to action

A call to action is a powerful statement or phrase that motivates people to take a desired action. 

Understanding these Phrases

The Power of a Strong Call to Action: The best call to action phrases in the real estate business are those that create a sense of urgency and encourage immediate action.

These phrases use action verbs and carefully chosen words to captivate your audience and inspire them to take the next step.

Crafting Compelling CTAs for Different Platforms: It’s important to understand that a good call to action is not a one-size-fits-all approach.

Different platforms may require different types of CTAs to maximize their effectiveness.

For instance, on your real estate website, you may want to use action phrases such as “Schedule a Showing” or “Request More Information” to encourage visitors to engage with your listings.

On social media platforms like Facebook or Twitter, you might consider using a CTA button with phrases like “Learn More” or “Find Your Perfect Home.”

Adapt your CTAs to fit the platform and the specific goals of your marketing campaign.

Using CTAs to Build Your Email List: One of the most commonly used calls to action in the real estate industry is to prompt visitors to join your email list.

An effective CTA can entice visitors to provide their email address in exchange for valuable content or exclusive updates.

For example, you could offer a free real estate eBook or a monthly newsletter with the latest market insights.

A compelling CTA like “Subscribe for Exclusive Real Estate Tips” can significantly increase your email list and expand your reach to potential clients.

Importance of:

Let’s explore why effective call-to-action phrases are essential for your real estate business:

Increasing click-through rate and conversions: With so many competing options online, it’s important to stand out.

By using strong call-to-action phrases, you can increase your click-through rate and conversions. 

Building trust and credibility: When potential clients see clear and compelling call-to-action phrases on your real estate website or social media posts, it shows that you are proactive and professional.

It gives them confidence in your ability to guide them through the home buying or selling process.

Use phrases like “Connect with a trusted real estate agent” or “Join our email list for exclusive updates and tips” to establish yourself as an authority in the industry.

Tailoring your CTAs to different platforms: Different platforms require different call-to-action phrases to maximize engagement.

Remember, for social media, concise phrases like “Learn more” or “Get started today” work well, while on your website, you can include more detailed CTAs like “Explore our listings” or “Request a consultation.” 

Analyzing and Tracking the Performance 

To truly unlock the potential of your marketing efforts, you need to analyze and track the performance of your CTAs.

The Power of Data: By tracking the performance of your CTAs, you can identify which phrases resonate the most with your audience and generate the highest click-through rates.

Data-driven analysis helps you understand customer behavior, preferences, and the actions they are most likely to take.

Setting Measurable Goals for Your CTAs: Clearly define your objectives for each CTA, whether it’s driving website traffic, generating leads, or increasing conversion rates.

Establish key performance indicators (KPIs) to track the success of your CTAs, such as click-through rates, conversion rates, and bounce rates.

Regularly monitor and evaluate your CTA performance against these goals to identify areas for improvement.

A/B Testing: The Secret to Optimizing Your CTAs: A/B testing involves creating two versions of a CTA and measuring their performance against each other to determine which one performs better.

Test different elements of your CTA, such as wording, color, placement, or design, to identify the most effective combination.

Continuously experiment and refine your CTAs based on the insights gained from A/B testing.

Utilizing Tracking Tools and Analytics: Use tracking tools, such as Google Analytics or social media analytics, to gather data on CTA performance across different platforms.

These tools provide valuable metrics and insights, including click-through rates, conversions, and user behavior.

Leverage these analytics to fine-tune your CTAs and optimize their performance.

Common mistakes to avoid 

  • First and foremost, be sure not to use generic or vague phrases that lack clarity
  • Another mistake to avoid is using too many call-to-action phrases on a single page or within a single piece of content.
  • Avoid using overly sounding like a salesman, or pushy language in your call-to-action phrases. 

Our Best Practices Writing the best phrases

 A well-crafted CTA can be the difference between a mere website visitor and a lead who takes the desired action.

Use Action Verbs: Capture the attention of your audience by using action-oriented verbs in your CTAs. Powerful action verbs such as “unlock,” “discover,” “explore,” or “get started” can instill a sense of urgency and encourage potential buyers to take the next step.

Be Clear and Concise: Ensure that your CTAs are straightforward and easy to understand. Avoid using vague or ambiguous phrases that can confuse your audience.

Create a Sense of Urgency: Drive immediate action by incorporating time-sensitive language in your CTAs. Phrases like “Limited time offer,” “Act now,” or “Don’t miss out” are the best ones.

Provide Incentives: Give potential clients a reason to engage with your CTAs by offering valuable incentives.

Whether it’s a free consultation, access to exclusive listings, or a downloadable guide, providing something of value can entice visitors to take the desired action and provide their contact information.

Tailor CTAs to the Customer Journey: Consider where your potential clients are in their journey and align your CTAs accordingly. 

Test and Optimize: Don’t be afraid to experiment with different variations of your CTAs to see which ones generate the best results. Split testing can help you identify the most compelling phrasing, design elements, and placement for your CTAs. 

Final Thoughts

A well-crafted call to action can make all the difference in converting visitors into leads and customers. 

By understanding what your target audience cares about, creating a sense of urgency, using action verbs, and making each sentence unique and specific, you can increase your chances of success.

Remember to keep them simple yet attention-grabbing, and don’t be afraid to experiment with different phrases to see what resonates best with your audience.